Book more jobs without adding trucks or longer days.

See what’s leaking leads from your website in 3 minutes.

If you run a local service business (HVAC, plumbing, electrical, roofing, or remodeling), your website and Google presence are either working for you or quietly wasting calls. This quick Website Scorecard shows which one it is.

Scorecard includes
  • Instant snapshot of how well your site turns visitors into calls and form fills
  • Clear grades for your website, local visibility, and AI readiness
  • A prioritized fix list you can use yourself or hand to your team to implement

Takes about 2 minutes. No login. No credit card.

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SEE WHAT'S BROKEN
Who we work with

Built for established local service businesses, not side projects.

Mainstay is for owners who already have trucks on the road and crews in the field, but know their website, Google presence, and follow‑up systems aren’t keeping up. If you’re tired of guessing about marketing and want a stable, systemized way to keep good jobs coming in, this is built for you.

If your business depends on local customers finding and trusting you online, we can likely help.

HVAC and plumbing companies
Electrical and lighting contractors
Roofing and exterior services
Landscaping and outdoor services
Window cleaning and detailing
Pest control and remediation
Moving, painting, and general contractors
Other local trades with crews and repeat jobs
HVAC and plumbing companies
Electrical and lighting contractors
Roofing and exterior services
Landscaping and outdoor services
Window cleaning and detailing
Pest control and remediation
Moving, painting, and general contractors
Other local trades with crews and repeat jobs
HVAC and plumbing companies
Electrical and lighting contractors
HVAC and plumbing companies
Electrical and lighting contractors
Roofing and exterior services
Landscaping and outdoor services
Window cleaning and detailing
Pest control and remediation
Moving, painting, and general contractors
Other local trades with crews and repeat jobs
HVAC and plumbing companies
Electrical and lighting contractors
Roofing and exterior services
Landscaping and outdoor services
Window cleaning and detailing
Pest control and remediation
Moving, painting, and general contractors
Other local trades with crews and repeat jobs
HVAC and plumbing companies
Electrical and lighting contractors

The reputation gap

You’re the expert.
So why do weaker competitors get the call first?

You do solid work. Your customers trust you enough to let you into their homes and businesses. But online, you look just like every other contractor… or worse, you barely show up at all. That’s how you end up losing good jobs to people you could outwork and outserve every day of the week.

Generic website, generic results

“Family owned” and “Free estimates” don’t set you apart. Everyone says that. Nothing on your site proves why you’re the better choice.

Missed calls while you’re on the job

When you’re in the field, your website is supposed to answer questions and book work for you. If it can’t, those calls often go to whoever picks up first.

You are the system

If you stop, the business slows or stops. There’s no reliable engine in the background turning visitors and searchers into scheduled work.

Paying for clicks, not calls

You might already be paying for “SEO” or ads, but if that traffic hits a weak website or profile, it doesn’t turn into jobs. It just quietly drains the budget.

Right now, the gap between how good you actually are and how good you look online is costing you money. The first step isn’t another ad campaign. It’s getting a clear, honest picture of where that gap is.

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Takes 2 minutes • No login required
The 'So What' Test Approved

The Mainstay Filter

The “So what?” test.

A lot of marketing advice sounds good but doesn’t move the numbers that matter. At Mainstay, every change we recommend has to pass one simple test:

“So what? Does this make it more likely that a qualified person finds you, trusts you, and actually books a job?”

If we can’t draw a straight line from a change to more booked work, lower lead costs, or less chaos for your team, it doesn’t make the cut. Most “best practices” get thrown out here.

That’s the filter behind every scorecard, every fix list, and every piece of the Mainstay Operating System.

CLINICAL DATA VERIFIED

Backed by live data from real local service businesses, not theory.

Execution path

From scorecard to more booked jobs.

We use a simple, mechanical process: diagnose what’s leaking, fix it in the right order, then let the system run.

01

Run your Website Scorecard

See where your website, Google presence, and AI visibility are quietly losing you calls and estimates. This gives you a clear score and ranked fix list.

02

Implement the right fixes

You can tackle the list with your own team, or have us install the Mainstay Operating System to upgrade your website, local visibility, and follow-up systems.

03

Let the system keep working

Once the core pieces are in place, your online front door keeps turning more visitors and searchers into booked work, without you having to chase every lead by hand.

Proven methodology

The Mainstay
Operating System

A practical backbone that helps local service businesses get found, get chosen, and stay on top of their leads without adding more chaos.

Be found (Visibility)

Help customers find you first.

  • We make it easier for the right customers to find you on Google and Maps
  • Setup for modern AI tools to understand who you are and what you do
  • More local people actually see you when they go looking for help

Be chosen (Conversion)

Turn visitors into booked jobs.

  • Website and profile updates that clearly explain exactly what you do
  • Show real proof and make it simple to call or request an estimate
  • Build the confidence for prospects to pick you over the competition

Stay on top of every lead (Operations)

Stop letting leads die in the cracks.

  • Managed follow-up systems that respond quickly to every inquiry
  • Reviews and reputation management handled on autopilot
  • Turn more inquiries into booked jobs without manual chasing

"Ready to implement the full system?"

These pillars line up with our Foundation, Presence, and Authority plans, depending on how far you want to go.

PROVEN RESULTS

We install predictable
revenue systems.

Here’s what happens when solid operators plug our systems into their existing demand.

Verified Business

40% more leads answered within 5 minutes. Recovered roughly 40% of previously missed leads, adding an estimated $45,000 in work last month without increasing ad spend.”

Plumbing & Rooter Pro
Service Company
Verified Business

“Went from 12 to 47 reviews in 3 months. With automated review requests tied to completed jobs, we now drive more calls from people comparing options online.”

Local HVAC Contractor
Home Services
Verified Business

Home for dinner while the system handles leads. Leads are now answered and tracked automatically, so I can leave the office on time without wondering what slipped through the cracks.”

Exterior Services Co.
Multi-crew Operation
Verified Business

“The system books appointments while I sleep. Woke up to 4 new consultations scheduled last Tuesday. Predictable results without 24/7 manual checking.”

Elite Electrical
Local Trade

These are normal businesses with trucks, crews, and schedules to juggle. The systems we install are designed to support that reality, not add another job to your plate.

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Join the elite operators

Common Questions

When customers search, do they find you or your competitor?

If you’re not sure, your website and Google presence are probably leaving work on the table. The Website Scorecard gives you a clear picture of what’s working, what isn’t, and what to fix first so more of those searches turn into booked jobs with you.

Get a simple, honest view of how your website and profiles perform today

See the exact changes most likely to add calls and estimates

Decide whether to fix it in-house or have us handle the heavy lifting

Start Free Website Scorecard

No sales call • Takes 2 minutes • No login required