Service Catalog

Turn local demand
into booked jobs.

Mainstay builds the growth infrastructure local operators need to win: High-performance sites, clear visibility, and automated revenue protection.

What we do

High-speed Websites + Local SEO + AEO + Automation systems for intake, follow-up, and reviews.

Who it's for

Local service businesses that want better lead quality and fewer missed calls.

How it delivers

Clear sprints, weekly shipping, and measurable wins tied directly to booked revenue.

Visibility (SEO + AEO)

Get found where people (and AI) decide.

We make your services and service area unmistakably clear, then build the pages and proof that help you win in map results, organic search, and answer engines.

Core Deliverables

  • Service + area coverage (no thin pages)
  • Google Business Profile alignment
  • Entity clarity + structured content
  • FAQ coverage for high-intent questions
  • Internal linking and site architecture
  • Measurement that ties to leads
Conversion (CRO)

Turn visits into booked jobs and requests.

Great operators lose money when pages are unclear, slow, or missing proof. We build pages that answer decisions fast and make the next step frictionless.

Core Deliverables

  • High-converting service pages
  • Clear pricing drivers and expectations
  • Proof stack near the top (reviews, photos, credentials)
  • Fast mobile performance and clean layout
  • Call / form flows that reduce drop-off
  • Tracking that counts booked work

Ready to benchmark?

Operations (Automation)

Stop dropping leads after the click.

Most 'marketing problems' are operations problems. We automate the follow-up and admin work that protects margin and keeps your calendar full.

Core Deliverables

  • Review request automation
  • Missed-call text back and intake
  • Quote logic and simple qualification
  • CRM and pipeline cleanup
  • Follow-up sequences for unbooked leads
  • Reporting that actually drives actions
Why Mainstay

Not another
marketing agency.

We've seen what doesn't work. Here's how we build specifically for local growth.

Comparison
Agency
Mainstay
Deliverables
Retainer with vague "optimization" work
Sprint-based with specific deliverables on a clear cadence
Communication
Quarterly reports, account manager shuffle
Weekly shipping updates, async access to your team
Technology
Generic tools shared across many clients
Custom automation built for your specific workflow
Results
"Impressions" and "reach" metrics
Leads captured, booked jobs, revenue attributed
Contracts
Long-term minimums, early termination fees
Flexible continuation after the initial build sprint
The Roadmap

From first call to
revenue reality.

No guessing work. A clear, sprint-based process with defined deliverables at every stage.

Discovery Call

Kickoff call

We learn your services, service area, and growth goals. No pitch deck, just questions about your business.

Service inventory
Target area map
Current pain points documented

Technical Scorecard

Quick turnaround

We run your site through our Website, Local Visibility, and AI Recommendation scorecards to find exactly where you're losing leads.

Website Scorecard (CRO)
Local Visibility Scorecard (SEO)
AI Recommendation Scorecard (AEO)
Competitor snapshot

Strategy Document

Initial roadmap

A custom roadmap with priorities based on scorecard findings. You'll know exactly what gets built and why.

Roadmap with priorities
Sprint breakdown
Planned outcomes

Sprint 1: Foundation

Foundation sprint

Your high-speed site goes live with GBP optimization, tracking setup, and core service pages.

Live website
GBP optimization
Call/form tracking
Analytics dashboard

Sprint 2: Visibility

Visibility sprint

Content deployment begins. Review automation goes live. You start showing up where decisions happen.

Service area pages
FAQ content
Review request system
Local citation sync

Sprint 3+: Scale

Ongoing

Continuous optimization based on real data. New service pages, A/B tests, and monthly performance reports.

Monthly reports
New content each sprint
Conversion optimization
Ranking improvements
Specialized Growth

Built for trades that
book jobs.

We specialize in high-volume local service businesses.

HVAC

Booking maintenance contracts during off-season while competing with national franchises.

Specific Outcome

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Plumbing

Capturing emergency calls after hours and converting price-shoppers into booked jobs.

Specific Outcome

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Electrical

Standing out in map results and building trust before the first phone call.

Specific Outcome

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Landscaping

Filling the calendar during peak season and building recurring maintenance contracts.

Specific Outcome

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Also serving high-volume operators in

RoofingPest ControlMovingWindow CleaningPaintingDetailingContractorsLaundry
Proven Impact

Outcomes that
scale.

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Quality indicator
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Operational metric
Featured Result

Scaling a local HVAC leader.

How we took a stagnant local operator and doubled their organic lead volume in 90 days using the Mainstay Visibility System.

128% Increase in Organic Traffic
35% Reduction in Cost Per Lead
Record-Breaking Booked Jobs Month 3
"
J
Jason M.
Owner, Metro HVAC & Plumbing
"We were invisible outside our main zip code. Mainstay fixed our site, automated our reviews, and gave us a system that actually produces jobs, not just clicks."
Zero Risk Partnership

Clear scope. Flexible terms.
No hostages.

We build your growth system with transparent expectations. You own your assets, your data, and your results.

Flexible Terms
Month-to-month options available
Fast Launch
Live in weeks, not months
Dedicated Team
Your partners in growth

Common Questions

Everything you need to know about working with Mainstay to grow your local service business.
What is Mainstay Automation in one sentence?
Mainstay Automation turns attention into booked jobs by stacking Clarity (SEO/AEO), Proof (reviews and trust), and Speed-to-lead automation. Your website plus Talk-to-Task captures the inquiry, creates a task, and triggers follow-up so leads never go cold.
What is the So What Test?
A quick rule we use to keep your fix list focused on booked jobs and time saved. If it doesn’t matter, it doesn’t make the list.

Ready to dominate
your market?

Tell us your top services and service area. We'll map the fastest path to better lead quality and booked work.